{"id":1689,"date":"2025-10-02T13:33:46","date_gmt":"2025-10-02T13:33:46","guid":{"rendered":"https:\/\/ekoninfochecker.efri.uniri.hr\/?p=1689"},"modified":"2025-12-16T09:24:39","modified_gmt":"2025-12-16T09:24:39","slug":"speedcat-nije-uspio-puma-dovela-covjeka-iz-adidasa-da-preokrene-situaciju","status":"publish","type":"post","link":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/2025\/10\/02\/speedcat-nije-uspio-puma-dovela-covjeka-iz-adidasa-da-preokrene-situaciju\/","title":{"rendered":"SPEEDCAT NIJE USPIO, PUMA DOVELA \u010cOVJEKA IZ ADIDASA DA PREOKRENE SITUACIJU"},"content":{"rendered":"\n<p>Tema \u010dlanka su problemi s kojima se suo\u010dava njema\u010dka sportska marka Puma. Nakon objave da o\u010dekuje godi\u0161nji gubitak zbog pada prodaje i ameri\u010dkih carina, cijena Puminih dionica pala je za 16%. Novi direktor Arthur Hoeld najavio je ponovno pokretanje tvrtke u 2025. i novi smjer strategije. Tvrtka planira ja\u010danje distribucije i reviziju rasta, dok se istovremeno bori s gubitkom identiteta brenda na tr\u017ei\u0161tu. Ameri\u010dke carine smanjit \u0107e dobit, a prodaja je posebno pala u Sjevernoj Americi i Europi. Puma tako\u0111er planira povisiti cijene u SAD-u i smanjiti ovisnost o kineskoj proizvodnji. O\u010dekuje se pad godi\u0161nje prodaje za najmanje 10%.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/ekoninfochecker.efri.uniri.hr\/wp-content\/uploads\/2025\/10\/Karla-Lukic-3.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Karla Luki\u0107 3.\"><\/object><a id=\"wp-block-file--media-1e49387c-95c8-4f3b-a892-83e27f890701\" href=\"https:\/\/ekoninfochecker.efri.uniri.hr\/wp-content\/uploads\/2025\/10\/Karla-Lukic-3.pdf\">Karla Luki\u0107 3<\/a><a href=\"https:\/\/ekoninfochecker.efri.uniri.hr\/wp-content\/uploads\/2025\/10\/Karla-Lukic-3.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-1e49387c-95c8-4f3b-a892-83e27f890701\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tema \u010dlanka su problemi s kojima se suo\u010dava njema\u010dka sportska marka Puma. Nakon objave da o\u010dekuje godi\u0161nji gubitak zbog pada prodaje i ameri\u010dkih carina, cijena Puminih dionica pala je za 16%. Novi direktor Arthur Hoeld najavio je ponovno pokretanje tvrtke u 2025. i novi smjer strategije. Tvrtka planira ja\u010danje distribucije i reviziju rasta, dok se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,100,106],"tags":[],"class_list":["post-1689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analize","category-provjera","category-provjera-clanaka"],"_links":{"self":[{"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/posts\/1689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/comments?post=1689"}],"version-history":[{"count":2,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/posts\/1689\/revisions"}],"predecessor-version":[{"id":1908,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/posts\/1689\/revisions\/1908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/media\/2128"}],"wp:attachment":[{"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/media?parent=1689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/categories?post=1689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/tags?post=1689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}