{"id":1695,"date":"2025-10-02T13:35:16","date_gmt":"2025-10-02T13:35:16","guid":{"rendered":"https:\/\/ekoninfochecker.efri.uniri.hr\/?p=1695"},"modified":"2025-12-16T09:23:17","modified_gmt":"2025-12-16T09:23:17","slug":"aztn-prodaja-ispod-nabavne-cijene-losa-je-za-opg-ove-male-trgovce-i-gradane","status":"publish","type":"post","link":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/2025\/10\/02\/aztn-prodaja-ispod-nabavne-cijene-losa-je-za-opg-ove-male-trgovce-i-gradane\/","title":{"rendered":"AZTN: PRODAJA ISPOD NABAVNE CIJENE LO\u0160A JE ZA OPG-OVE, MALE TRGOVCE I GRA\u0110ANE"},"content":{"rendered":"\n<p>\u010clanak izvje\u0161tava da Agencija za za\u0161titu tr\u017ei\u0161nog natjecanja (AZTN) smatra da je praksa prodaje proizvoda ispod nabavne cijene \u0161tetna za dobavlja\u010de, posebno male proizvo\u0111a\u010de. Takva praksa \u010desto se koristi kao na\u010din privla\u010denja potro\u0161a\u010da kroz akcije i dodatne pogodnosti, no dugoro\u010dno se pokazuje \u0161tetnom. Posebno poga\u0111a male proizvo\u0111a\u010de, poput OPG-ova te manje trgovce koji nemaju kapaciteta za podno\u0161enje takvih gubitaka. Posljedi\u010dno se smanjuje izbor proizvoda na tr\u017ei\u0161tu, naru\u0161ava kvaliteta i stvara se pritisak na dobavlja\u010de. Iako potro\u0161a\u010di kratkoro\u010dno profitiraju kroz ni\u017ee cijene, dugoro\u010dno su i oni pogo\u0111eni smanjenjem konkurencije i dostupnosti. U tekstu se spominje i primjer trgova\u010dkog lanca Tommy, koji je ka\u017enjen s 212.500 eura zbog prodaje prehrambenih proizvoda ispod nabavne cijene. AZTN nagla\u0161ava va\u017enost zakonske regulative kako bi se osiguralo po\u0161teno tr\u017ei\u0161no natjecanje i za\u0161titili svi sudionici u opskrbnom lancu. \u010clanak time upozorava na negativne posljedice nepo\u0161tene trgova\u010dke prakse za gospodarstvo i dru\u0161tvo.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/ekoninfochecker.efri.uniri.hr\/wp-content\/uploads\/2025\/10\/Lena-Okretic-2.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Lena Okreti\u010d 2.\"><\/object><a id=\"wp-block-file--media-f5ed200a-d026-4853-8985-5f9ab85f4355\" href=\"https:\/\/ekoninfochecker.efri.uniri.hr\/wp-content\/uploads\/2025\/10\/Lena-Okretic-2.pdf\">Lena Okreti\u010d 2<\/a><a href=\"https:\/\/ekoninfochecker.efri.uniri.hr\/wp-content\/uploads\/2025\/10\/Lena-Okretic-2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-f5ed200a-d026-4853-8985-5f9ab85f4355\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u010clanak izvje\u0161tava da Agencija za za\u0161titu tr\u017ei\u0161nog natjecanja (AZTN) smatra da je praksa prodaje proizvoda ispod nabavne cijene \u0161tetna za dobavlja\u010de, posebno male proizvo\u0111a\u010de. Takva praksa \u010desto se koristi kao na\u010din privla\u010denja potro\u0161a\u010da kroz akcije i dodatne pogodnosti, no dugoro\u010dno se pokazuje \u0161tetnom. Posebno poga\u0111a male proizvo\u0111a\u010de, poput OPG-ova te manje trgovce koji nemaju kapaciteta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,100,106],"tags":[],"class_list":["post-1695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analize","category-provjera","category-provjera-clanaka"],"_links":{"self":[{"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/posts\/1695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/comments?post=1695"}],"version-history":[{"count":2,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/posts\/1695\/revisions"}],"predecessor-version":[{"id":1906,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/posts\/1695\/revisions\/1906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/media\/2126"}],"wp:attachment":[{"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/media?parent=1695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/categories?post=1695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekoninfochecker.efri.uniri.hr\/index.php\/wp-json\/wp\/v2\/tags?post=1695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}